rethink

Why microgreens?

Discover the power of nutrient-dense microgreens

Packed with vitamins, minerals, and antioxidants, microgreens are nature's superfood for everyday wellness.

Biologically active

Living nutrients that your body recognizes and absorbs efficiently

Up to 40× nutrient density

Concentrated vitamins, minerals, and antioxidants in every serving

Different compound expression

Unique phytonutrient profiles not found in mature plants

Whole-plant nutrition

Complete nutritional synergy from root to leaf

Why microgreens?

Small plants. Big potential.

Microgreens are young plants harvested early — at a stage where they’re biologically different from the mature plant that comes later.

They’re not just smaller versions of adult vegetables.

They behave differently, grow differently, and express different compounds.

What are microgreens?

Microgreens are the edible seedlings of vegetables and herbs, harvested shortly after germination when the first true leaves appear.

At this point, the plant is in a phase of rapid development — building roots, leaves, pigments, and protective systems all at once.

This matters.

Why microgreens are different

In the early stages of growth, plants prioritise defence, growth, and survival.

As a result, microgreens can:

  • Contain much higher concentrations of certain vitamins and antioxidants
  • Express different ratios of plant compounds compared to the mature plant
  • Produce protective phytochemicals that decline or change as the plant grows

Research has shown that some microgreens contain up to 40 times more of specific nutrients than their mature counterparts, depending on the variety.

This includes compounds involved in:

  • Antioxidant activity
  • Immune signalling
  • Cellular protection

They're not "better vegetables". They're a different stage of the same plant, with different nutritional behaviour.

Whole plants, whole context

Microgreens deliver these compounds as whole food, not isolated extracts.

That means nutrients are present alongside:

  • Fibre
  • Enzymes
  • Co-factors
  • Other interacting plant compounds

This context matters, because the body processes nutrients differently when they come from food rather than from isolated or fortified ingredients.

Where microgreens fit

Microgreens are an efficient way to:

  • Increase plant diversity
  • Increase nutrient density without increasing volume
  • Add biologically active plants to everyday food

They can be eaten fresh or thoughtfully transformed — but their value comes from when they’re harvested, not how loudly they’re marketed.

From fresh to functional

At Enriched Being, microgreens are where everything starts.

Understanding how plants behave at this early stage informs everything we do — from supplying fresh microgreens to creating functional foods like Big Shot, where those same plants are prepared differently for a different purpose.

Different formats.

Same principle.

Real plants. Prepared properly.

Microgreens aren't a trend. They're a window into how plants actually work.